Well this commercial doesn't bother me so much because of the commercial itself. There isn't any annoying jingle, the actors are pretty decent, and they are actually pretty cute (yes I said cute). However there IS NO CONTEST!!!! It is a trick- you go to their website and track down the commercial site- and you can type your own essay complete with pictures about who you would give a volvo to and why. Why in the world would you do this? Because they trick you into thinking that there is a Volvo out there waiting to be won by the person most deserving of it.
I cry foul - there is no contest - no matter how heart-wrenching your story is you will never never win a Volvo! Not only is it confusing, it pisses me off! What is the big deal for such a large company to actually give away one single car? In my opinion this is pretty bad PR - I wasted 5 full mins of my day checking to see if I could enter the contest since my Mom really needs a new car and loves Volvos - the perfect story! The only reason I even realized it was a hoax was from checking other sites first which were complaining about the same thing.
I give this commercial a D-, they would have scored much higher except for the vile lie that suggests you could actually win one of their cars.
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